Social Media

As more and more people become aware that improvisation has something to bring to companies, the questions start to get more specific.

How do we apply this stuff? How do we justify spending money on improvisation training?

Previous posts have explored:

Now, a blog piece from social marketer Kelly Jo Horton ties improvisational skills to how companies manage their social media – image, customer service and more.

You need people who live to find ways to collect, segment and report on data. You obviously need good storytellers. And you need that “secret sauce” that can’t be taught in a college course but comes from life experience and maybe, just maybe, taking an improv class.

Kelly sums it up with these bullet points:

  • Say. “Yes, and…”
  • Listen to your audience
  • Improv is a 2-way conversation
  • Improv artists fail 20% of the time
  • You are never in complete control

She also gives our organization a nice shout out. Much appreciated. She learned well, and in turn, is teaching people well.

One more thing: to effectively implement the improvisational mindset, you do not have to be a public-performance level improv “artist”. Anyone can think this way – they just need the door opened for them.

Improvisation plays an important role in corporate social media. Read Kelly’s blog piece here.

Patrick Short taught the ComedySportz 101 class that Kelly Jo Horton took 10 years ago. His next class kicks off September 9th, 2013. Many other CSz players have taught her since then in our Farm Team classes. CSz is in 24 cities, and we can find a space for you, too. Find a ComedySportz City near you. Tweet us @comedysportzPDX.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s